Rudi Gernreich | Official Online Store | Privacy
A: Privacy Policy
Rudi Gernreich GmbH, Berlin, Swiss Branch Lucerne
Hertensteinstrasse 8
6004 Lucerne, Switzerland

and its affiliated companies (in following “we” or “Rudi Gernreich”) take your data protection rights seriously and use your data in compliance with the applicable data protection laws (e.g. General Data Protection Regulation “GDPR”).
This Privacy Policy applies to personal information we collect in connection with our products and services, for example when you visit our website (in following "Website"), when you engage with us through social media platforms or when you contact our Customer Service. It describes the types of personal information we collect about you, how we may use that information, with whom we may share it and the rights you have regarding our use of this information. This notice also describes the measures we take to protect the security of the personal information, how long we retain it and how you can contact us to exercise your rights.
For the purpose of the General Data Protection Regulation (the “GDPR”), the data controller for any personal information we hold about you is Rudi Gernreich GmbH, Berlin, Swiss Branch Lucerne, Hertensteinstrasse 8, 6004 Lucerne, Switzerland.
We may occasionally change this Policy, for example, to comply with new requirements imposed by the applicable laws or technical requirements. We will post the updated Policy on the Website. We may also notify you in case of material changes and seek your consent to those changes, where required by applicable law. You are thus encouraged to periodically review this page.
For more information about how we collect, use and store your personal data, you can contact us at any time by emailing .
Personal Data We May Collect About You
We collect your personal data when you browse our Website, place an order, contact our Customer Service team, sign up for our marketing communications or use other services offered by our Website ( We will collect various types of personal data about you, including:
  • Contact information (e.g. your name, birthday, nationality, email address, shipping and billing address, telephone number, credit card details and any other personal data) that you provide by completing forms on the Website, including if you subscribe to our newsletter, and register and create an account on the Website;
  • Details of any transactions made by you;
  • Data that may be contained in communication you send to us, for example to submit concerns or comments with regard to the Website or contacting our Customer Service;
  • Information based on surveys we conduct on the Website for research purposes (e.g. your shopping habits and the pages and products you have viewed);
  • Personal information collected from third parties, such as data that you agree to share with us on publicly accessible social networks (e.g. Facebook, Instagram, etc.) and/or that we may collect from other publicly accessible databases.
You are not obliged to provide any such information. However, providing some personal data (e.g. name, address, email, credit card number) is necessary for processing your order for the purchase of products on our Website, using other services provided on the Website upon your request, or when your personal data is required to fulfill legal obligations. The refusal to provide us with any personal data necessary for performing the above purposes may prevent us from processing your order or fulfilling obligations required by law. Therefore, failure to provide personal data may constitute a legitimate reason for not processing your order for the purchase of products sold on the Website or not providing the Website’s additional services. At the moment of collection, we will inform you whether the provision of personal information is optional or mandatory for us to provide a particular product or service. Where the collection is mandatory, we may not be able to provide you with the product or service you requested if you choose not to provide that information to us.
Minimum Age
Protecting the safety and privacy of children is very important to us. We will not knowingly collect or use personal data from anyone under the age limit set by the law of his/her country of residence. By registering on the Website, you confirm that you have reached the age of majority in your country of residence. If we become aware that we have inadvertently received personal information from a customer under the age limit set by the law of his/her country of residence, we will delete the information from our records.
Use Made Of Your Personal Data And Its Legal Basis
Whenever we process your personal data, we do so on a legal basis. In most cases, we will process your data because it is necessary to perform a contract with you or take steps that you have requested in order to enter into a contract. We will also use your data to provide you with other services you have requested or to send you sales and marketing communications that we believe may be interesting for you (provided we have your explicit consent for this activity) or if you are an existing customer and we have a legitimate interest in communicating with you. You can opt out of sales and marketing communication from us at any time.
The processing of your personal data will be justified on one of the following bases:
  • Most of the data we collect from you is necessary to allow us to fulfill our contract with you or to enter into a contract with you, e.g. you provide a billing address and email address when your purchase an item from so that we can process your payment and send you your order confirmation;
  • Processing is necessary for us to comply with a legal obligation, e.g. we may exchange data with other specialist organizations for the purposes of fraud detection;
  • Processing is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms. Our legitimate interests may include our interest in using customer and Website user personal data to conduct and develop our business activities (including carrying out standard marketing activities), with current and potential customers and Website users; and in establishing, exercising or defending legal claims;
  • Lastly, in certain circumstances the processing will be based on your prior explicit consent, such as segmented and customized marketing activities. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
In particular, the legal basis for each of the ways in which we use your personal data is as follows:
Purpose of Use Legal Basis
Processing of your purchases and providing you with services and information offered through our Website which you request; Verifying and carrying out financial transactions in relation to payments you make. Performance of a contract
Correspondence with you to resolve your queries or complaints; Carrying out data by (for example) analyzing your product preferences, shopping history and interactions with the Website together with data collected from third parties that you agree to share with us on social networks (e.g. Facebook, Instagram, etc.) and/or that we may collect from publicly accessible databases; Collecting data about your use of our Website by using cookies (for further information please read our Cookie Policy); Sending you marketing news, information and updates about our products and services, offers, promotions and special events, and customizing your experience on our Website according to your interests and shopping habits.Your prior explicit consent
Carrying out data analytics and market research; Tracking your product preferences, shopping history and interactions with our website. Customizing your experience on our website according to your interests and shopping habits.Our legitimate interest to improve our products and services or to get to know our customers better and improve our services accordingly
Who Will Process Your Data
Your personal data will be processed by Rudi Gernreich GmbH, Berlin, Swiss Branch Lucerne as data controller and may also be processed by our affiliate companies acting under our instructions. Your data will be processed by the internal staff of our company who have been specifically trained and authorized for this processing.
We may disclose your personal data to our service providers who assist us in providing the services we offer, processing transactions, fulfilling requests for information, updating marketing lists, analysing data, receiving and sending communication, providing support services or in performing other tasks.
Some of these suppliers and our affiliate companies may be based in non-EU countries. Where this is the case, the transfer of your personal data to these countries is carried out in compliance with the guarantees provided by law.
Please note that our Website, including the Shop System are hosted by Shopify Inc. (in following: “Shopify”). The personal data you provide will be subject to Shopify’s privacy policy, as well as this privacy policy. All information about how Shopify uses your data is available at the following website: The same applies if you follow any of our pages on third party social media platforms, such as Instagram or Facebook. Please read the respective privacy policies carefully before following us.
Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons.
Retention Of Your Personal Data
We will not retain your personal data for longer than necessary to fulfill the purposes for which it was collected. The retention period is contingent to the purpose of the processing. We generally retain your personal data for three years from the end of our relationship or from the last contact with you. If you provide us with personal data in order to use the services, such as marketing communications, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service. In some cases, we may retain personal data for longer periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements.
At the end of the retention period, your personal information will be deleted completely or otherwise irreversibly rendered anonymous.
Your Rights
According to applicable law, you may (1) request access to the personal information we maintain about you, (2) request that we update, correct or erase your personal information or (3) request the restriction of our use of your personal information.
In particular, you have the following rights regarding your personal data:
  • Right to withdraw consent: You have the right to withdraw your consent at any time. For example, if you wish to opt-out of receiving electronic marketing communications, you can change your settings in your account on the website, use the 'unsubscribe' link provided in our emails or otherwise contact us. We will stop sending you communications;
  • Right to access: You have the right to request access to and obtain a copy in an easily readable electronic format of any of your personal data that we may hold;
  • Right to correction and erasure: You have the right to request correction of any inaccurate data relating to you or to request limitation or deletion of your personal data. In the last two cases, we may ask you to explain the reasons behind your request and allow us to consider your request and respond.
You can exercise these rights at any time by emailing .
To protect the confidentiality of your information, we might ask you to verify your identify by providing a copy of your identity card or passport. If you have authorized a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
Finally, if you believe that the processing of your personal data infringes applicable law, you can lodge a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction.
The security of all personal data associated with our users is of paramount importance for us. We have adopted security measures to protect personal data against unauthorized disclosure or access, alteration, accidental or unlawful destruction, and accidental loss.
We use Secure Sockets Layer (“SSL”) technology to protect the transmission over the Internet of your payment card data. You can check the security of your connection by looking at the URL line of your browser. When accessing a secure site, the first characters of the site address change from “http” to “https.” If you are using a web browser or firewall that does not permit communications through secure sites, you will not be able to make purchases on our site.
Furthermore, we undertake to test, verify and evaluate the effectiveness of technical and organizational measures in order to ensure continuous improvement in the safety of processing your personal data. However, you accept the inherent security implications of dealing online and will not hold Rudi Gernreich GmbH, Berlin, Swiss Branch Lucerne and/or any of its affiliated companies and their processors liable for any data breach outside our responsibility.
B. Cookies
Our website (in following "Website") uses various types of cookies and similar technologies in order to offer you a personalized browsing experience. Cookies are text files containing small amounts of information that may be placed on your browser, computer or device when you visit certain websites to collect and track information about your use of these websites (e.g. your language and currency settings).
Our Website uses the following types of cookies:
Navigation cookies
Navigation cookies are necessary for the functioning of the Website. From the first access these cookies allow the Website to function correctly and allow you to view content on your device by recognizing the language and market of the country from which you've chosen to connect. If you are a registered user, they will allow you to be recognized and to access the services offered from the dedicated areas.
Functional cookies
Functional cookies are not essential for the operation of the Website, but they improve the quality of your browsing experience. These cookies allow you to be recognized when you re-visit the Website without re-entering your information every time. For example, if you have added items to your shopping cart and closed the session without completing the purchase and without removing those items, these cookies allow you to continue the shopping experience the next time you visit the Website (within a limited period of time) and find the same items that you selected.
Analytical cookies
Analytical cookies collect statistical information about visitor's behavior on our Website, such as the number of users or most viewed pages. These cookies help us improve your shopping experience and the quality of our Website and are often considered as third-party cookies. To find out more about analytical cookies you can inform yourself on the respective policy of Google Analytics which we use for mentioned purposes. You can also prevent the recording of the data related to your use of the Website by Google by following the following link:
First-Party and Third-Party marketing and profiling cookies
These cookies create user-related profiles for sending commercial messages that meet the preferences shown during your visit, or to improve your navigation experience. While you navigate on our Website, these cookies are useful for showing you potential products of interest. For these purposes we use Facebook Pixel. However, we do not control and have no influence on information provided by third-party cookies. To find out more please read their privacy policy.
Social Network cookies
These cookies offer the possibility to connect you to social networks and share content from our Website on social media. Information that we obtain from advertising cookies is used to maintain your personal advertising profile. These cookies also help us to include you in a particular online audience. Our purpose with your profile and your inclusion in an online audience is to provide you with effective targeted advertising. We may, for example, try to determine what you are most likely to buy from us soon and show you an advertisement for such an item. Based on your profile we may also show you tailored content on our Website.
You may disable your cookie preferences through your browser’s settings. We nevertheless remind you that disabling navigation or functional cookies may affect the functioning of the Website and/or limit the services we offer. Below is the procedure to follow to manage cookies from the following browsers:
Internet Explorer: here
For Safari: here
For Chrome: here
For Firefox: here
If you have any questions or comments on this Cookie Policy, please send an email to:
Last modified: June 30th, 2019