When Rudi Gernreich created the Monokini in 1964, it was an explosive design concept that pushed the boundaries of what women could reveal and conceal. Today, this limited edition Artist update fuses powerful Feminist symbols with his purist style making for a fun, yet fierce, piece of history. Auerbach’s multi-color pattern playfully remixes keyboard icons and computer graphics; female-sign fists punch and digital dancing girls keep in perfect time above a red and yellow checkerboard.
ABOUT THE 2018 COLLECTION:
The first Rudi Gernreich capsule collection (created in 2018) comes from LA-based artist Lisa Anne Auerbach. Best known for her knit sweaters carrying political missives – a unique twinset bearing the message ‘What’s all this talk of dying for Revolution? Live for it’ is now part of LA Hammer Museum’s permanent collection – Auerbach takes Gernreich’s political activism and quite literally knits it into the fabric of her designs.
LISA SAYS: “I’M INTERESTED IN THE WAYS THAT POLITICAL IDEAS CAN BE WOVEN INTO GARMENTS, AND MUCH OF MY KNITTING WORK INCLUDES SLOGANS, JOKES, AND IMAGERY THAT EMBODY VOICE. RUDI GERNREICH MADE GARMENTS THAT WERE, AT THEIR CORE, POLITICAL STATEMENTS ABOUT FREEDOM, GENDER, AND THE POWER THAT FASHION HAS TO TRANSFORM ITS WEARER. ON MY MOST POSITIVE DAYS, I BELIEVE THAT CLOTHING HAS THE ABILITY TO CHANGE THE WORLD, SOMETHING IT SEEMS THAT RUDI ALSO IMAGINED. HIS WORK OUTSIDE OF FASHION IS INSPIRING, FROM HIS ROLE WITHIN THE MATTACHINE SOCIETY TO HIS SUPPORT OF THE ACLU. IT’S IMPORTANT FOR ART TO TAKE AN ACTIVE ROLE IN DEFINING, QUESTIONING, AND CRITIQUING CULTURAL VALUES, AND WHEN A FOR-PROFIT BUSINESS LIKE A FASHION BRAND DOES THIS, IT’S IMPRESSIVE. IT’S AN HONOR TO BE PART OF THE RELAUNCH OF A BRAND THAT CONTINUES TO AGGRESSIVELY INTERROGATE FASHION."